It’s been a long time since we first met Mario on the original Nintendo Entertainment System, as anyone who’s been paying attention to the industry can tell you. For anyone who hasn’t been paying attention, video games have become gigantic affairs in just the past few years and have actually become home to highly competitive arenas that showcase world-renowned players squaring off one another in the virtual world in what has been dubbed as “e-sports.”
E-sports have been around for quite a few years in underground scenes, but with the recent successes of mega popular games like League of Legends and Counter Strike, they’ve been gaining even more traction. Entrepreneurs have begun to take notice, too, as fans of e-sports will now be able to start placing bets on the tournaments they already watch religiously.
Unikrn and Tabcorp
The Seattle based company, Unikrn, has entered into a partnership with the Australian Tabcorp company to bring fans of the games League of Legends, Dota 2, and Counter Strike, as well as a few others the ability to begin betting at e-sports professional tournaments. These games have become massively popular all over the world in places like Europe, Australia, North America, and Asia. The audience is already there, so there is a ton of opportunity for companies like Unikrn that aren’t afraid to take a chance on a relatively untapped community.
The United States
Outside of a few select states, sports betting is still mainly illegal in the United States, which is part of the reason why the US based Unikrn had to enter into the arrangement with the Australian company. The CEO, Rahul Sood, is very optimistic that the US will eventually legalize sports gambling and allow his future e-sports customers to place bets as they’d like in the system. Until then, there are still millions of fans in places like Asia, Europe, and Australia that have fans that are currently able to take Mr. Sood up on his business plan.